Becoming a freelance web designer is no easy task. Freelancing requires that you be able to weather tough times because it is very rare to have a consistent flow of income unless you have got clients on retainer. However in case you follow these 5 tips for becoming a freelance web designer you will have a head start in your competition.
1 . You are your most severe client. As designers we tend to re-design our own websites and portfolios again and again, usually because we are not satisfied with our work. Pretty much anyone with creative drive and artistic ability seems this way about their work yet that is a good trait to have, simply not with yourself. Build a compelling web site that engages your client, displays your work, and offers knowledge about what it is you need to do.
Educate your client through a blog or article postings that explain your process and how working with a freelance web designer works. Then marketplace yourself. Spend the time you were likely to re-design for the 40th time and get your name out there as a freelance web designer instead.
2 . Market your self offline. It’s great to have higher web rankings on your website yet how helpful is that for your company? Most working in freelance web design are not out marketing themselves offline, benefit from this and talk to business owners that do not have websites already.
This can be two parts though as those business owners possibly do not value an online presences as much as someone who may already have a website however it needs work or a re-design.
An additional suggestion is to grab your local Yellow Pages and see who is advertising. Call them and tell them you are a local small company owner or entrepreneur and would like to schedule an appointment to talk about how a web presence will benefit their business.
3. Know what you are talking about. This should go unsaid but not all web designers are created equal, several are better than others. Before you start having projects and building web sites like a freelance web designer, make sure you know what you are doing. Learn HTML, CSS, Java, and master a CMS like WordPress.
Speaking of knowing what you are talking about. Make certain when you talk with potential clients you can describe the benefits and perks to having an online web presence built by a freelance web designer.
4. Learn Search Engine Optimization. Too often I see web designers that do not offer SEARCH ENGINE OPTIMIZATION or online marketing services as an upsell for their clients. Once you create an online presence for your client you are primarily completed with the project. You can sell all of them on retainer services for modifications and edits or training for their staff to update and change the site, but the big money is done.
If you know search engine optimization and know it well you can offer this particular as a monthly service. Be sure to understand and understand SEO practices although, because it can be tough to get a site ranked high on Google. You should be able to deliver real results for your customer.
5. Get outside. Unless you are coworking or can afford an office you may be at home a lot. Yes, even when it requires off you will be at home doing work often. Take time everyday to get outside and get some sun on your face. Choose a walk or an early morning bicycle ride.