6 Reasons Instagram Is Perfect For Your Business

Instagram is a mobile app that allows customers to instantly take and/or add photos and quickly edit them using an unique set of filters along with a branded tilt-shift feature (3-D effect) that sets them apart from the rest. It’s taken off in popularity faster than any other mobile app and it is most likely the reason the person standing in series next to you at Starbuck’s can be taking a picture of the pastry situation for no apparent reason. Instagram is addictive and it has a whole country of iPhone and Android users hooked. And where the public goes, your business should follow.

If you’re who owns your company and/or the person responsible for branding and social media, you should be privy to the particular 6 Reasons Instagram is perfect for your business:

1 . Instagram is Instantaneous

There is no waiting around until you get back to your home or office to take full advantage of Instagram for brand building. Using your apple iphone or Android, you snap the photo, edit, upload, add a remark (remember to #hashtag keywords), and promote from your brand’s profile within secs.

2 . No Duplicate Accounts Required

Unlike Facebook and Google+ where you’re required to set up a lengthy individual profile before you can set up a brand page, you are allowed to jump right within as a brand on Instagram without any consequence. It’s a fairly easy set up process.

3. Everyone Has an Inner-Photographer

A lot of business owners are at a loss when it comes to using social networks to grow their client base for the most part because they do not have a means with words or know how to develop their creative juices for articles marketing. But everyone likes taking photos and let’s be honest – almost every certainly one of us feels like we have a knack behind the camera. While darkroom results often prove otherwise, the particular ease and foolproof editing associated with Instagram will in fact turn a person into the Herb Ritts of your product/service content marketing.

4. It Makes Your own Brand Look Interesting

This is the great thing about using Instagram to display your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look cool. Use Instagram to show off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to manufacturers in a manner that no other sharing network has been able to accomplish thus far.

5. Make a Location Page for Your Business

Google Places and the new Google+ Nearby Pages for businesses have proven the importance of having a physical location mounted on your brand’s online presence. Instagram’s integration with the Foursquare location data source allows you to Geotag the location the photograph was taken from (i. e. your house of business) which allows it to become added to the location page on Instagram. If users are browsing photos based on location and see a product associated with yours that appeals to them within their area, you may have a new customer.
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If a location is not listed, you can add your company to the Instagram/Foursquare database.

6. Really Easier to get Followers

Because you still cannot post links on Instagram, the public won’t feel like they are being swamped with SPAM when following your brand account. If you frequently publish interesting images that feature your own product service on Instagram, clients are more likely to follow you there than on any other Social Network. It will be easier so that you can build brand recognition with a larger fan base. Because Instagram easily hyperlinks to your Facebook and Twitter accounts, it helps those social networks grow for you personally as well. The same rules of social networking marketing apply though – interact with (comment and “like”) and adhere to your customers FIRST. On Instagram, they will actually follow back.


While it doesn’t provide the linking opportunities that many internet marketers are overly obsessed with, Instagram is the easiest and most fun-to-use social sharing network out there and it could be a tremendous tool in developing your business’ brand persona and in getting brand recognition with your online customer base.

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